lerival is a DESIGN HOUSE that bridges contemporary furniture and architecture and brokers relationships to the most current and relevant architecture talent. Lerival manufactures furniture based on the exploration of innovative techniques, and with rigorous attention to details and new materials. Lerival champions CONTEMPORARY ARCHITECTURE’s advanced design sensibility, inspired by a versatile modularity, personality-driven forms and high performance.
Working in close collaboration with lerival, futureflair operates as the in-house BRANDING & STRATEGIC PLANNING ARM, involved in both active, deliverable-oriented initiatives and longer-term developmental goals. In practice, futureflair responds to lerival’s needs with regard to brand management, business development and strategic marketing, while also contributing to and guiding the curatorial direction of the company and its proactive expansion.
Within this ongoing partnership, futureflair has been advising lerival on its branding positioning and strategic development through various means: identifying marketing and promotion opportunities notably with real estate developers; helping produce events that position lerival as one of the new leading American players in contemporary design (tribecaIssey Miyake’s installation and cocktail party in Oct. 2009 and ICFF booth 2010, WantedDesign 2011); refining language for collateral materials and brand narratives (including mission statement, PR material, sales catalog and company website); nurturing new strategic alliances with galleries in Paris, shops and showrooms in the US; assuring media coverage in the US and abroad, as well as cultivating new relations with an expanded pool of architecture talent.