Laetitia Wolff

Laetitia Wolff started her strategy-focused consultancy around 2000, with the aim to provide a critical eye on all things visual and a multi-faceted understanding of the cultural value and strategic challenges of design. She has maintained her practice while joining various organizations. Currently she is Design/Relief Program Director, an initiative of AIGA’s (American Institute of Graphic Arts) NY chapter, focused on creative placemaking. From 2011-2013, she was the executive director of desigNYC, a grassroot nonprofit whose mission is to improve the lives of New Yorkers through the power of design by matchmaking nonprofits with talented designers and architects offering their services pro bono. From 2010-2011 she launched expoTENtial, a collaborative platform engaging designers in the shaping of their own city. From 2008-2010, she consulted on strategic alliances and intellectual branding initiatives at Parsons, the New School for Design, developing exhibitions, public programs and overseeing the strategic and creative direction of multi-media platforms related to the launch of new graduate programs.

While Editorial Director of Surface Magazine from 2005 to 2008, Laetitia revamped the voice and vision of the publication, leading its transition from a teenage trend book to a savvy, insightful journal of ideas that garnered increasing admiration in the worlds of design, architecture and commercial photography. Other editorial posts include a three-year stint at Graphis, where she served as Editor-in-Chief from 2001 to 2004 during which she managed all aspects of the widely-respected publication in addition to overseeing the release of several Annuals. She has also been a contributing editor to numerous international design publications such as Intramuros, [dizajn], Interni and Abitare and is currently a regular contributor to Etapes.

Previously, Laetitia served as exhibitions director and editor at the New York Art Directors Club, managed the studio of the renowned Italian designer Gaetano Pesce and organized his main retrospective at the Pompidou Center in 1996. She also curated a number of projects, including Value Meal: design and (over)eating, to represent the US Pavilion at the Saint-Etienne Biennale 2004, as well as the first-ever retrospective of the graphic artist Massin, which toured throughout the US from 2001-2003 consequently triggering renewed worldwide interest in Massin’s work. She co-organized with MoMA’s Paola Antonelli, Parsons’ Jamer Hunt and Véronique Ferval of IFF, “Headspace, on Scent as Design,” in 2010.

Laetitia authored the milestone monograph Massin (Phaidon Press, 2007) and Real Photo Postcards: Unbelievable Images from the Collection of Harvey Tulcensky (Princeton Architectural Press, 2005). She also edited New Design Cities (Infopresse/Pyramyd, 2005) and the Design Focus series (China Youth Press, 2000).

Originally from France, Laetitia holds a masters degree in literature & aesthetics from the Sorbonne University and a marketing & communications MBA from the Institute of Political Science in Paris (Sciences-Po/IEP). She was a scholarship student in the Museum Studies post-graduate program at New York University.